Digital Marketing Team Lead
The Digital Marketing Team Lead will be responsible for optimizing the customer journey across Liebherr’s digital ecosystem. This person will be able to combine marketing strategies with data and technology, and ensure campaigns get to customers flawlessly. The Digital Marketing Team Lead enables and supports the marketing team in creating targeted, personalized campaigns. They will own relationships with marketing technology partners and work closely with Liebherr’s internal IT department to build a best-in-class customer journey. This role will be creating and executing a marketing technology roadmap that is aligned with business goals set at a corporate and at a divisional level.
Responsibilities
- Responsible for spearheading strategy, defining goals and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr USA, Co and each of its product segments.
- Responsible for the administration, reporting, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising.
- Responsible for content management, web design, implementation and administration of websites and databases.
- Responsible for the managing of Liebherr USA Co.’s, SharePoint pages. Designing, developing, and maintaining site content and capabilities of the existing portals in collaboration with the IT department.
- Work with product specialists and marketing teams to create multi-channel campaigns.
- Has complete mastery of the liebherr.com structure in the Content Management System (CMS) and provides guidance and support to new employees in the use of the company-wide CMS system.
- Execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pages.
- Plans and implements Search Engine Optimization (SEO) measures (content and technical). This includes keyword search, use of analytics data, optimization and effectiveness analysis of existing websites (usability, findability, visibility and testing), and development of on-site and off-site strategies for optimal index ability/crawlability.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Lead integration of data between platforms.
- Serve as super-user for a variety of Liebherr digital tools.
- Oversee the implementation of new marketing technology rollouts, training, and user adoption.
- Responsible for department administration and relevant reporting and planning systems.
- This position will serve as the marketing point of contact for designated product segments under Liebherr USA, Co.
Competencies
- Relevant Bachelor’s Degree in Marketing, Digital Marketing, Computer Science, Web Design, IT or Digital Art with 2 – 4 years relevant experience, and experience on SEO, SEA, display and email marketing or similar or a combination of education and 5 or more years of equivalent experience in this field.
Supervisory Duties: - Manages at least 1 direct report.
- Responsible for the overall direction, coordination and evaluation of Digital Marketing team.
- Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
- Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work, appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
- Excellent communication skills, both verbal and written.
- Ability to communicate with teams inside and outside Liebherr
- Demonstrate strong analytical and problem-solving resolution skills
- Ability to effectively present information and respond to questions from executives, managers, suppliers, customers, and the general public.
- Very good analytical knowledge, combined with a good understanding of numbers and their interpretation.
- Proficiency with database management, intranet and extranet applications.
- Proficiency with Content Management Systems (First Spirit or similar).
- Proficiency with MS Office, Excel, PowerPoint.
- Proficiency with Microsoft SharePoint content management.
- Proficiency with web design and administration.
- Proficiency with Adobe Illustrator, Photoshop, InDesign.
- Proficiency with Google Analytics, Google Ads, Microsoft Ads, and SEO tools.
- Solid expertise in HTML, CSS.
- Knowledge of SharePoint workflows and forms
- Travel domestically and internationally up to 20% of the time.
- Ability to obtain and maintain a valid driver’s license and passport.
Our Offer
An interesting and ambitious role in a successful international company. We offer a secure work environment with a comprehensive benefits package that includes major medical, dental and vision insurance, 401K plan with company match, paid vacation and personal days and competitive salary.
Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Jose Matrille.
Liebherr-America, Inc. and its US affiliates are Equal Opportunity Employers. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
If you are a California resident, please visit Liebherr USA, Co. Privacy Statement for more information regarding how Liebherr-America, Inc. and its US affiliates collect and process your personal information.
One Passion. Many Opportunities.
The company
In line with its international growth, Liebherr’s venture into the United States began in 1970. Within a couple of years, the company expanded and completed its production facilities in Newport News, Virginia, for its product line of hydraulic excavators. It was later converted into Liebherr’s manufacturing facility for mining trucks and remains home to Liebherr Mining Equipment Newport News, Co. In addition to its production facility, Liebherr markets a wide variety of products and technologies through its companies located across the United States. The companies are Liebherr-Aerospace Saline, Inc., Liebherr Gear Technology, Inc., Liebherr Automation Systems, Co., and Liebherr USA, Co., the umbrella company for 12 product segments that are positioned across the United States.
Location
Liebherr USA Co.
4800 Chestnut Avenue
23607 Newport News, VA
United States (US)
Contact
Jose Matrille
zay.matrille@liebherr.com
Nearest Major Market: Hampton Roads
